Welcome to The Palms,

a lush tropical space, shaded by palm trees, drawing merchants, visitors and the community into spirited exchanges. Rockaway Beach's 96th street is the heart of Rockaway's renaissance, a vibrant block nestled beside the Atlantic ocean and the most abundant beach concessions.

This first summer, The Palms will host a variety of experiences from a lifestyle pop up market, curated movie nights and a dinner series prepared by super-talented chefs who will grill under the Rockaway sky enveloped by the magic of the tropical garden.


Below,
you can see the list of the participants.


On the right,
you can see the list of the participants.

AND ALSO

Movie nights

curated by the talented Greta Gerwig, with a selection of movies about cities in flux and generational breaks.

Wellness

bodywork options and special classes with top yoga teachers.

Music events

from indie labels and local artists.

Dinner series

On the Parrilla by "hot" chefs cooking on fire.

Art workshops

by NY museum curators and craft experts.

Summer parties

from our partners

Below,
you can see the list of the partecipants.

For more info, check out our list of upcoming events.

Our retail area is public and tickets will be available online and onsite for special events and classes.

      Permanent

      Pop Up

Topless

Saturdays (12-7 PM), Sundays (12-6 PM) and by appointment

Topless is an independent, nomadic art gallery founded by artists Brent Birnbaum and Jenni Crain in 2014. It seeks to renovate dormant storefronts and spaces on the Rockaway Peninsula, renovating the locations into exhibitional spaces. The program hosts four exhibitions throughout the duration of summer.

Saturdays (12-7 PM), Sundays (12-6 PM) and by appointment

Topless is an independent, nomadic art gallery founded by artists Brent Birnbaum and Jenni Crain in 2014. It seeks to renovate dormant storefronts and spaces on the Rockaway Peninsula, renovating the locations into exhibitional spaces. The program hosts four exhibitions throughout the duration of summer.

Feather

Fri-Mon/ 12-7

From long-time stylists Seble Maaza and Maria Ines Prieto. Feather carries thoughtful independent NY clothing/beachwear & home goods brands that pay attention to craftsmanship, beautiful fabrics, handmade details, and small batches.

Fri-Mon/ 12-7

From long-time stylists Seble Maaza and Maria Ines Prieto. Feather carries thoughtful independent NY clothing/beachwear & home goods brands that pay attention to craftsmanship, beautiful fabrics, handmade details, and small batches.

The Notion

Thur-Sun / 11-7

From fashion-forward DJ May Kwok. This shop is influenced by May's lifestyle, rooted in the arts, culture, health and fitness, minimalism and modern living. It will feature a beach appropriate mix of contemporary clothing, swimwear, surf gear, high-quality active-wear and lifestyle goods.

Thur-Sun / 11-7

From fashion-forward DJ May Kwok. This shop is influenced by May's lifestyle, rooted in the arts, culture, health and fitness, minimalism and modern living. It will feature a beach appropriate mix of contemporary clothing, swimwear, surf gear, high-quality active-wear and lifestyle goods.

The Nothing Mud Bath & Seltzer House

Weekdays by appointment, weekends 10-6

In an abandoned shack found upstate New York, Frank Traynor used to host an ephemeral store and platform for emerging artists and designers. He has now decided to turn it into a mud bath for the community to cleanse, to soak, to sweat – before jumping into the ocean. Frank will also teach classes around mud and natural resources of The Rockaways.

Weekdays by appointment, weekends 10-6

In an abandoned shack found upstate New York, Frank Traynor used to host an ephemeral store and platform for emerging artists and designers. He has now decided to turn it into a mud bath for the community to cleanse, to soak, to sweat – before jumping into the ocean. Frank will also teach classes around mud and natural resources of The Rockaways.

OCAFE Coco Shack by Pure Brazilian & Fernando Aciar

Thur-Mon / 10-7

Refreshing your New York summer with coconut based, exotic and nutritious cold drinks, smoothies and snacks inspired by the founders’ Latin American roots.

Thur-Mon / 10-7

Refreshing your New York summer with coconut based, exotic and nutritious cold drinks, smoothies and snacks inspired by the founders’ Latin American roots.

For more info, check out our list of upcoming events.

Our retail area is public and tickets will be available online and onsite for special events and classes.

      Permanent

      Pop Up

Surprise Guest

Stay Tuned!

Stay Tuned!

Surprise Guest

Stay Tuned!

Stay Tuned!

calendar

BEST x LOCAL CREATIVE | Forever Summer

Sunday, September 13th

NO SCHOOL RETROSPECTIVE

September 6-8 and September 13

Movie Night: Pulp Fiction

Sunday, September 6th

Movie Night Curated by Greta Gerwig: Do The Right Thing

Sunday, August 30th

DASHWOOD BOOKS pop up

From Friday, Aug 28th to Sunday, Aug 30th

Movie Night Curated by Greta Gerwig: The Landlord

Sunday, August 23rd

Yoga on The Rocks: Saturday’s 9-10am

Starting August 22nd

FREE YOGA by Wanderlust 108 Brooklyn 11am-12:15pm

Saturday, August 22nd

Noche Criolla Dinner with The Yrala Sisters

Saturday, August 22nd

Movie Night Curated by Greta Gerwig: Broadway Danny Rose

Sunday, August 16th

Topless Gallery Opening Reception

Saturday, August 15th

Our Neighbors: No School – Art Projects for Kids Lead by Artists

Starting August 10th

Movie Night Curated by Greta Gerwig: The Last Days of Disco

Sunday, August 9th

Whit’s Delirium Dinner

Saturday, August 8th

Chef Camille Becerra Presents Navy Nights

Saturday, August 1st

Chef Camille Becerra Presents Navy Nights

Friday, July 31th

Bon Appétit’s Ice Cream Cake: The Summer Shift

Starting Friday, July 31st

Out to Surf with The Notion x Cynthia Rowley

Friday, July 31th

Topless Gallery Opening Reception

Saturday, July 25th

ABOUT
US

David Selig

Founder

At Rockaway beach, David created and implemented new business models including Rockaway Taco, Edgemere Farm and the boardwalk’s beach concessions. “Rockaway is the most fertile ground for creativity in NYC” says David. “You throw out the seed of an idea and it  quickly takes hold on Rockaway’s peninsula. Ultimately, this is a reflection of how ready Rockaway is for positive change after many challenging years.”

THE MP SHIFT

Co-curators

Co-founded by Amy Morris and Anna Polonsky, The MP Shift is a New York based concept, design and branding studio working primarily on lifestyle spaces (hospitality, culture, etc.). They work with international clients, turning their ideas into lasting concepts and interiors, and focusing on every detail from brand identity to the floor tiles. This summer, in The Rockaways, they are co-curating The Palms and re-desgined & programmed The Summer Shift, across the street.

Open

Soft – opening on July 4th.

Official opening on July 20th, until early October.

Regular Hours

Tuesdays-Thursdays: 11am – 8pm

Fridays-Mondays: 8am-10pm

Transportation

A Train to Far Rockaway (not A to Lefferts) – Change for the S at Broad Channel and stop at Beach 98th.

NY Beach Bus leaves from the Barclays Center and 412 Metropolitan Avenue in Williamsburg (± a 60 minute ride).

NY Beach Ferry from Wall Street’s Pier 11 on weekends to Jacob Riis Park Beach. (± 45min ride).

PRESS

New York Times

June 10th, 2015

May Kwok, the D.J. and stylish woman about town […] is bringing a pop-up shop with swimwear, cool surf gear and up-and-coming-designer duds to the hip beach spot. The store, called the Notion, is in the Palms”

Timeout

July 1st, 2015

“Here’s more proof that Rockaway is becoming the new trend spot for style. Fashion-entrepreneur-and-DJ May Kwok will debut a killer pop-up inside the Palms—Rockaway’s new minimall boasting a coffee shack, film projector, hammock room and real palm trees (opens July 20).”

New York Post

June 17th, 2015

“Rockaway has gone far beyond trendy,” says restaurateur David Selig […] In July, and located just across the street, he launches The Palms, a summer-long pop-up venue that includes eateries, an art gallery and live music. “

New York Magazine – Grub Street

June 2nd, 2015

ta beautiful new tropical-themed space [where] Local Rockaway merchants will sell things like surf gear, clothing, and beauty products, and O Café owner Fernando Aciar will launch a special new concept.”

Gothamist

May 27th, 2015

“The Palms [will] sell coffee and boutiquey clothing and accessories deep within the newly-sprouted palm forest on Beach 96th”

New York Magazine – Bedford + Bowery

May 27th, 2015

“So now that we’ve seen what’s replacing Rockaway Taco this summer, the question is: where do we go eat this tasty Latin food? How about under some palm trees?”